Strategy
Campaign Goals
Based on Global Mobilities strategic initiatives, situation analysis which includes research of target publics we have identified these as the main goals of our campaign:
- To raise awareness among current students about RMIT Vietnam’s new partnership with the four international institutions in the UK, USA, Canada and the Netherlands.
- To construct a useful and concise information system in order to promote the new international institutions partnerships.
- To encourage more students to enrol in the international study exchange program.
Campaign Objectives
- To develop awareness of the four new institutions amongst our target audience by 30% after the completion of the campaign.
- To make 10% of each academic discipline aware of the partner institutions they can attend in the UK, USA, Netherlands and Canada.
Note: The two objectives below are difficult to critically analysis based on results and instead are going to be analysed based on Campaign Goals.
- To increase the number of RMIT Vietnam Global Mobility’s Facebook ‘likes’ by 10% by the end of the campaign.
- To encourage around 2% of RMIT Vietnam students to apply for exchange at one of the four institutions before application deadline.